Brown rice compared to regular rice has a bran and therefore it is a healthier product. 24 Mantra Organic Sonamasuri Brown Rice is a healthy option for those who are looking for a healthier alternative to regular rice. Since rice is eaten as a staple and it contributes majorly towards daily protein intake. And when eaten with dal it becomes a complete protein. 24 Mantra Organic Brown Rice is considered a safe cereal for celiac patients because it is gluten-free. Hence it is very popular with people who are looking for gluten-free products.