Guntur Chilli vs Kashmiri Chilli · Which Indian Chilli Powder for UK?

Guntur Sannam Chilli (India GI #122) is the world's most-traded chilli variety — hot, deep-red, backbone of Andhra/Telangana/Hyderabadi cooking. Kashmiri Chilli is milder but delivers intense color. For most UK Indian kitchens, Guntur is workhorse and Kashmiri finisher. Desify's Premium GI-Tagged Spice & Masala Box ($104.99) includes 500g of Guntur Sannam GI #122 hand-pounded.

Guntur Sannam · world's most-traded chilli

Grown in Guntur, Andhra Pradesh. India GI #122 — one of the earliest spice GI tags. World's most-traded chilli by volume. Backbone of Andhra, Telangana, Hyderabadi cooking. Scoville 35,000-40,000 SHU — hot but not extreme, sweet spot for daily cooking.

Kashmiri chilli · color over heat

Milder (1,000-2,000 SHU) but intense deep-red color. Gives rogan josh its hue, tandoori marinades their color, dal makhani restaurant-red gravy. Finisher chilli, not workhorse.

Head-to-head

Attribute	Guntur GI #122	Kashmiri
GI tag	Yes Guntur AP	Yes Kashmir Valley
Heat SHU	35,000-40,000 hot	1,000-2,000 mild
Color	Deep red moderate	Very deep red intense
Best for	Andhra curries, biryani, pickles	Rogan josh, tandoori
Desify qty	500g hand-pounded in box	Add-on SKU
Diaspora Co	57-65g tin $10.95-$16.95	Not offered

Which for UK pantry?

Both, ideally. If forced to pick, Guntur is more versatile. Desify's box has 500g Guntur GI #122 hand-pounded. Kashmiri is add-on SKU. UK food import compliant, non-dairy, all VAT/duty pre-paid.

Shop $104.99 · 3-5 days DHL to UK · save $25.90

FAQs

Where to buy Guntur Chilli in UK?

Desify's Premium GI-Tagged Spice Box includes 500g hand-pounded Guntur Sannam GI #122, Hyderabad to UK 3-5 days DHL. Box $104.99.

What is Guntur Sannam GI #122?

Chilli variety from Guntur, Andhra Pradesh. India GI #122. Most-traded chilli in world markets.

Guntur or Kashmiri?

Both. Guntur workhorse, Kashmiri finisher.

Why 500g?

Real-cooking quantity. 1-2 tsp daily = 8-12 weeks. Diaspora 57-65g = 2-3 weeks.

Hand-pounded?

Coarser flakes, intact seeds, less oxidation than machine-ground.

How hot is 35-40K SHU?

3-4× jalapeño. 10-12× poblano. Daily-cooking hot.

Aug 1 2026 · Sheetal Chouhan, Founder of Desify.